Public weighs in on 50-Acre Farr West landing project

PLEASANT VIEW, Utah (ABC4) — During a public hearing, residents discussed concerns about the proposed development known as Farr West Landing.

A public hearing Thursday evening brought dozens of residents together in Farr West City to discuss a proposed community reinvestment area plan that could significantly reshape a large stretch of vacant land.  

The proposed development, known as Farr West Landing, would transform nearly 50 acres near 2700 North and I-15, more than 90% of which is currently undeveloped. The plan includes retail and commercial buildings, a 260-unit apartment complex, and a new road that would connect to Pleasant View City. 

While the project promises economic growth, it also sparked concerns among some residents. Many voiced concerns over increased traffic, limited parking, and the potential density the apartment complex would bring. 

“The residential portion only meets Weber County’s minimum requirement of 1.5 parking stalls per unit,” another resident said. “If we’re doing this, why stop at the bare minimum? We should consider more parking and better-designed units.” 

Others urged city leaders to prioritize affordability. 

“My biggest concern is the 260 proposed apartments,” said a resident, who identified themselves as a real estate professional. “This project brings business and prosperity, but we have a critical need for affordable housing. Why not convert some of these units into townhomes or high-density condos?” 

The project would be supported through tax increment financing (TIF), which allows the city to reinvest new property and sales tax revenue generated by the development into public infrastructure—such as roads, water lines, and public parking. 

Under the proposal, TIF would be capped and is set to begin in 2028. The funding breakdown includes up to 87% for public infrastructure, 10% for housing, and 3% for administrative costs. 

City officials estimate the development could generate over $1 million in new sales tax revenue annually for Farr West. And the potential growth has garnered some support from residents. One resident said, “It’s true we need to do something with this land, and I’ll save all my traffic concerns for another day.”

Still, other obstacles remain. 

“There are challenges,” a spokesperson for the developer said. “Multiple ownership groups are involved, and for the new road, we’ll need to coordinate utilities like water and gas. According to soil studies, the entire area will require 18 inches of fill before construction.” 

City leaders are expected to make a decision on whether to move forward with the project within the next month. If approved, development would be slated to begin within the next five years.