IBC: Tiledmedia To Show How An Iron-Clad Cross-Platform Player Can Drive Streaming Success

Tiledmedia, provider of advanced video player technology, is using IBC 2025, (RAI Amsterdam, Sept. 12-15) at Stand 5.F83 to demonstrate how its Tiledmedia Player helps service providers “launch innovations faster, reap transformative return on technology investment, and deliver loyalty-generating viewer experiences.”

The company will reveal the Tiledmedia Player’s full set of capabilities that it says can help broadcasters, streamers and other operators re-imagine the monetization and profitability of streaming. 2025 is a milestone year for Tiledmedia as it welcomes IBC visitors to its first-ever dedicated stand.

“We showed the Multiview magic of our Player to the industry in 2024: This year, we’re showing that we’re about much more than Multiview,” said Rob Koenen, Tiledmedia co-founder and chief business officer.

“We’re showing how our Player’s much wider capabilities set can infuse a streaming operation with technical agility, efficiency and resilience, create new revenue opportunities, and loyalty-generating user experiences. We are so excited, and we look forward to welcoming IBC 2025 visitors to our first-ever solo stand,” Koenen added.

The Tiledmedia Player uses a single codebase to support all device platforms, an approach that yields myriad advantages.

The Tiledmedia Player stands apart because it doesn’t sit on top of platform-native players, the company said. The Player is self-contained, and supports all device platforms with 100% of the code controlled by Tiledmedia. “This leads to enhanced viewer experiences with a reduced error rate of an order of magnitude better than the industry average. Rebuffering rates are also lower, startup is faster, and the viewer enjoys better quality of the overall experience.

“In addition, launching new and compelling services on a range of consumer devices — including iOS and Android devices (tablets, smartphones, TV dongles, etc.), web browsers and XR headsets, among others — is significantly accelerated.

“Instead of developing the same feature for multiple device platforms, with Tiledmedia, the feature is created one time only, so development and maintenance costs are dramatically reduced,” Koenen said.

This unified cross-platform approach also speeds up integration with other system components, such as backend, analytics and client-side ad insertion. This means that service providers can roll out multi-platform service innovations, grow audiences and earn new revenues faster than otherwise possible.

Of critical importance in today’s brutally competitive market, using the same codebase on all device platforms helps optimize total cost of ownership by eliminating the need for platform-dependent formats for encoding, packaging, subtitles, etc.

Tiledmedia said it took an innovative approach to Multiview when creating its Player. Instead of bolting Multiview capability on top of platform-native players, the Tiledmedia Player was created as a standalone solution with inherent and inbuilt multi-stream capability, a key differentiator, says Koenen: “We created our Player with Multiview in mind, it’s in the DNA.”

Having been deployed worldwide by high-profile sports federations as well as blue-chip broadcasters and streamers, Tiledmedia Player enables “tiled streaming”; whereby a streamed video transmission is divided into discrete smaller “tiles.” The Player is built to handle multiple individual parallel streams simultaneously, with decoding to create a live-action on-screen mosaic. Viewers can freely arrange any mix of camera angles on their screens, and resize and reposition video windows as they choose. Tiledmedia Multiview gives the user the opportunity to augment the director’s cut of a sports broadcast, for example, which results in a highly personalized entertainment experience.

Viewers experience responsive and seamless Multiview without fear of missing out, the company said. “Switching feeds is instant and frictionless with frame-accurate synchronization and uninterrupted audio. Dynamically assigned bandwidth and image resolution reduce overhead wastage, resulting in more efficient distribution for operators and better UX for viewers.”

Tiledmedia’s Player technology additionally affords service providers with new monetization opportunities, for example through a new form of advertising.

“Operators can create and control new types of overlay and Multiview video ads that are less intrusive for users, such as picture-in-picture ads which appear while the main live broadcast continues fullscreen, or are shown side by side with the livestream,” Koenen explained. “As a result, viewing enjoyment is less impacted, leading to greater level of viewer acceptance.”

“It also gives service providers more opportunities to display personalized ads in comparison with a conventional streaming scenario,” Koenen added.

He pointed out that multiview advertising yields opportunities to show ads with greater variety and in novel untapped UI/UX locations. Moreover, Tiledmedia Multiview makes such ads much easier to deliver technically, with fewer switching problems to manage.

At IBC 2025, Tiledmedia will feature on the Amazon Web Services (AWS) booth (Booth 5.C90) as part of a demo showing how advertising solutions, including server-guided ad insertion, can be integrated with Tiledmedia’s overlay ad technology.

“With these innovative ways of advertising, a new era of monetization in the streaming industry is unlocked,” Koenen said. “Truthfully, we’re at the beginning of an exciting journey in uncovering new revenue-generating use cases.”

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