Ricoh’s GR IV launches in September for a much steeper price than its predecessor

Ricoh is launching its GR IV compact camera in mid-September for $1,499.95, accompanied by a tiny new GF-2 add-on flash for $119.95. As initially announced in May, the GR IV will feature a 26-megapixel APS-C sensor, slightly redesigned 28mm-equivalent f/2.8 lens, new autofocus and stabilization systems, and 53GB of built-in storage to supplement its microSD card slot.

It’s been over six years since the first incarnation of the GR III launched, back in 2019, with just the GR IIIx and HDF variants following since then. The much anticipated sequel camera follows in the footprints of its predecessor with an ultra-compact body and lens combo that’s ideal for street photography and everyday picture-taking.

If you’re more familiar with Fujifilm’s wildly popular X100VI than a Ricoh GR, the Ricoh is an even more compact take on a similar formula — one you can fit into a pocket. The GR IV has the same size sensor but with a more modest resolution, a slightly wider lens than an X100, a slower f/2.8 aperture, and no viewfinder (GR cameras rely on the rear screen for composition, or an old-fashioned optical finder you mount on top).

That’s all par for the course with previous GR cameras too. Though, one way the GR III set itself apart from Fujifilm was a sub-$1,000 price when it launched in 2019. The new GR IV will sell for $600 more than that — and $350 more than the most recent GR III variant. Many cameras from the likes of Fujifilm, Nikon, Canon, and more have gone up in price this year due to US tariffs. Among the hardcore photo crowd, the Ricoh GR line was known for being the affordable option of fixed focal-length street cameras. They obviously weren’t impulse-buy territory, but they were cheaper than an X100 and much cheaper than any Leica Q. Now, with the GR IV at $1,500 and X100VI running $1,800 (and possibly climbing higher) this style of camera feels like a much pricier affair.