Einstein Bros. Bagels launches Oktoberfest menu

DALLAS (KDAF) — Einstein Bros. Bagels is celebrating the fall season with the introduction of its Oktoberfest-themed menu, available from August 20 to November 4 at participating locations.

The new menu features the Oktoberfest Egg Sandwich, Pretzel Bagel Double Dipper, and Beer Cheese Shmear, offering a unique twist on traditional breakfast items. These limited-time offerings are available in-bakery, online, and through the Einstein Bros. Bagels app.

The headliner of the fall lineup is the Oktoberfest Egg Sandwich, a recipe that takes the iconic flavors of pretzels and beer and crafts them into a standout signature egg sandwich. A bold limited-time addition to the brand’s signature breakfast sandwich lineup, the Oktoberfest Egg Sandwich features cage-free eggs, smoky ham, crispy bacon, Swiss cheese, deli mustard, and a brand-new Beer Cheese Shmear, stacked on a toasted Pretzel Bagel. 

For guests looking for a snackable option, the Pretzel Bagel Double Dipper is a whole new way to bagel. This treat includes a hot Pretzel Bagel served with a side of new Beer Cheese Shmear and spicy brown mustard. Double dipping is not only allowed, it’s encouraged.

The Beer Cheese Shmear, a blend of cream cheese and pub-style beer cheese, is also available to top any of the brand’s fresh-baked bagels, which come in up to 24 flavors baked fresh daily.

Customers can earn rewards by ordering from the new Oktoberfest menu, gaining points towards freebies and exclusive offers through the Einstein Bros. Rewards program here: EinsteinBros.com/rewards/.

All facts in this report were gathered by journalists employed by CW33. Artificial intelligence tools were used to reformat into a news article for our website. This report was edited and fact-checked by CW33 staff before being published.