Andy McClelland Joins Appear As SVP-GM, UK & Ireland

Appear, a global provider of live production technology, has appointed Andy McClelland senior vice president & general manager for the U.K. & Ireland. He joins Appear from Comcast, bringing more than 25 years of experience in video technology across engineering, sales, and executive leadership roles in the broadcast and media industry.

McClelland, Appear says, “will lead commercial operations in the U.K. & Ireland region, accelerate go-to-market strategies and enhance customer engagement, as Appear meets the growing demand for hybrid cloud and software-defined workflows.”

McClelland began his career in video engineering before progressing into a series of commercial leadership roles at prominent media technology companies. His extensive knowledge of both hardware-centric infrastructures and software-driven service models positions him to lead Appear’s U.K. and Ireland operations at a time when broadcasters and operators are seeking agile, high-efficiency solutions for live event contribution and remote production.

A key focus for McClelland will be expanding adoption of the VX software platform in the UK & Ireland. VX, designed to complement Appear’s award-winning X Platform, enables media organizations to build scalable, low-latency production workflows with modular software components. His commercial expertise in SaaS and managed service models will be instrumental as Appear deepens its transition to software-based revenue streams.

He also plans to grow Appear’s customer engagement initiatives, including the continuous efforts for Appear’s Customer Councils, that give clients a voice in product development and foster knowledge-sharing around workflow innovation.

McClelland brings with him a truly global perspective: prior to joining Appear in April 2025, Andy was head of sales for Comcast Technology Solutions’ streaming, broadcast and advertising business across EMEA and APAC, where he led complex, multi-regional sales programs. His previous leadership roles at GatesAir (managing director, EMEA), Harmonic, and Imagine Communications saw him drive transformative growth and deepen customer partnerships across the region.

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