SKS Stakes Epicurean High Ground in Aspen

SKS hosted thousands of foodies, and showcased its luxury cooking line, at last month’s Food & Wine Classic.

Holds first major showcase since global rebranding

YSN Staff 

LG Electronics’ SKS line of luxury kitchen appliances took center stage at last month’s Food & Wine Classic in Aspen, Colo. 

The three-day celebration of food, wine and culinary culture featured 40 cooking demonstrations, 70 chefs and beverage experts, and immersive tasting experiences hosted by Food & Wine magazine, the event’s producer.  

SKS (formerly Signature Kitchen Suite) was the exclusive appliance partner for the gathering, and welcomed more than 4,000 visitors to its demonstration kitchen inside the Grand Tasting Pavilion. There, guests were treated to immersive culinary experiences that underscored the brand’s “True to Food” philosophy. 

See: LG Formally Rebrands Signature Suite 

The SKS itinerary included cooking demonstrations, chef-led tastings and interactive sessions showcasing the precision and modern design of the brand’s ultra-premium cooking appliances. On hand were such top culinary talent as James Beard Award winner Stephanie Izard, and best-selling cookbook author and renowned food personality Mark Bittman, who also hosts the SKS True to Food series, a collection of short films that celebrate cooking craftmanship. 

Flame On 

But the true stars of the SKS installation were the appliances, including the brand’s 48-inch Dual-Fuel Pro Range and 36-inch induction cooktop. With diverse functionality that includes sous vide, steaming and searing, the products “perfectly illustrate how performance, precision and advanced technology can enhance the art of cooking,” LG said. 

Related: How Helen Cho Helped Launch LG’s Luxury Brand 

The Food & Wine Classic marked the first major public showcase of SKS products since the global rebrand was announced at the Kitchen & Bath Industry Show (KBIS) in February. According to LG, the appearance helped cement SKS’s position as a luxury built-in brand that “redefines the modern kitchen while enabling and inspiring ‘Technicurian’ home chefs to achieve gourmet-level results.” 

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