Harmonic says it will showcase a collection of video streaming and broadcast delivery innovations at IBC 2025 (RAI Amsterdam, Sept. 12–15) in
Stand 1.B20. The company will spotlight hybrid cloud and on-premises streaming solutions, powerful AI-driven workflows, ad insertion technologies and advancements in live sports streaming.
“These transformative solutions,” it says, “enable broadcasters and service providers to elevate viewer engagement, unlock new monetization opportunities and improve operational efficiency across their video infrastructure.”
“At IBC 2025, Harmonic is excited to highlight innovations designed to help broadcasters, streamers and service providers maximize their investments across their video workflows,” said Gil Rudge, senior vice president, solutions and Americas sales, video business. “Our commitment to pioneering compelling, industry-relevant video solutions that drive the industry forward is empowering broadcasters and service providers to deliver exceptional value to their audiences.”
Harmonic will showcase solutions to increase agility and streamline operations:
- Amping up UHD channel density: Harmonic will feature its industry-leading Software Spectrum X media server with double the channel density for UHD workflows, resulting in higher video resolution and outstanding QoE for viewers.
- Enhancing bandwidth efficiency for 5G applications: Harmonic’s advanced video compression technology enables HD video delivery at exceptionally low bitrates over 5G networks leveraging the VVC codec and DVB-NIP standard.
- Leading the charge for hybrid streaming: Harmonic’s approach to hybrid streaming with centralized orchestration allows users to seamlessly take advantage of on-prem and cloud deployments simultaneously for outstanding flexibility and efficiency.
- Simplifying playout: Harmonic’s playout-to-delivery solution available on VOS®360 Media SaaS for cloud and on VOS Media Software and XOS Advanced Media Processor for on-premises enables operational and cost efficiencies.
Harmonic also aims to empower broadcasters and service providers to maximize their revenue streams:
- Transforming programmatic ad buying: Harmonic will showcase an innovative solution that uses programmatic ad buying efficiencies for linear TV, connecting traditional and digital advertising models.
- Making ads more impactful: Harmonic enables automatic insertion of in-stream ad formats using AI to detect relevant moments in live sports action. These new ad units keep viewers engaged, ensure brand safety and raise CPM values.
- Boosting ad revenues: Powered by AI, Harmonic’s VOS360 Ad SaaS automatically inserts ad breaks in VOD assets and live content enabling monetization of any feed without the need for production crews or manual operations.
The company is also “redefining live sports streaming” by:
- Innovating live sports streaming: Harmonic will demonstrate its innovative live sports streaming solution that maximizes monetization, protects sports content against piracy and enhances fan engagement with geosync low latency and advanced multiview capabilities.
- Elevating viewing experiences: Harmonic will show AI-powered features including speech-to-text AI, AI-driven sports clipping for real-time highlight creation and automated translation with voice cloning or over-dubbing in any language.
Harmonic is partnering with industry leaders to drive innovation for video streaming and broadcast delivery:
- Simplified video deployments: Harmonic solutions are integrated with leading system integrators and managed services providers, including Hexaglobe. Harmonic solutions are also compatible with Arbor Media’s specialized AV software platform.
- Enhanced viewer engagement: Harmonic is collaborating with VisualOn to enable a more immersive video streaming experience through multiview capabilities.
- Efficient video CMS: Harmonic is now fully integrated with ViewLift CMS for streaming premium content within a seamless, integrated ecosystem.
At IBC, Alex Paugam, Harmonic’s senior director of business development and global strategic accounts, will join Mick McCluskey, vice president of product management at Enghouse Networks, to highlight the power of collaboration in driving direct-to-consumer sports innovation.
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