DoubleVerify, a software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today expanded its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, with support for in-market audiences. This expansion offers advertisers greater transparency and efficiency in…
Samsung Ads, the advanced advertising division of Samsung Electronics, is continuing to expand the reach and accessibility of Data+ — its proprietary data-as-a-service offering — through a deepening collaboration with leading data cloud and clean room provider, Snowflake. The ongoing partnership directly addresses urgent demand from advertisers industry-wide: access to unique,…