IBC: Pebble Looks To The Future Of Playout Automation

Pebble, an automation, content management and integrated channel specialist, is turning its vision to the future of automation with its demonstrations at IBC 2025 (RAI Amsterdam, Sept. 12–15) at Stand 8.C58. The company will showcase its solutions for managing increasingly complex operations.

“In this hugely competitive field, broadcasters need to be able to react to unpredictability,” said Peter Mayhead, Pebble CEO. “Operations are complex, but viewers expect the highest standards and precise control. Live events only amplify these demands, requiring real-time decisions, rapid response, and flawless execution. Pebble’s automation solutions are designed to handle this pace and complexity, giving operators the confidence to deliver with speed and accuracy.”

Mayhead continued: “We see the future for automation as providing support so that the smartest decisions are made, creating valuable competitive and operational benefits.”

For more than 25 years Pebble says it has been “a leader in enterprise-wide playout automation, building a seamless environment for assets and delivery at any scale from a single channel to the largest multi-service, multi-tenanted facility. Its core software is equally adept at controlling best-of-breed component architectures or its Integrated Channel all-in-one engine, across SDI, SMPTE ST2110 and NDI content flows.”

Pebble is an active supporter of industry initiatives to standardize interoperability in IP architectures. “The real benefits of software-defined architectures lie in responsive agility,” Mayhead said. “Intelligence in the automation platform, combined with a readily reconfigurable architecture, give broadcasters and content enterprises the flexibility to respond instantly.”

Pebble Automation 2.0 supports multi-site working and remote access, providing a single solution for complex operations, real-time decision making and perfect synchronization for disaster recovery facilities. Through Remote, a web-based monitoring and control environment, the ability for authorized users to interact with the system from anywhere in the world, at any time.

The architecture, the company says, “is inherently resilient and supports as many layers of redundancy as the business requires. High levels of security are built into the software, hardening operations against attack and protecting access at all times.”

“The future will be built on innovation in content, presentation, and monetization,” Mayhead said. “Broadcasters and network operators around the world turn to Pebble because they recognize our ability to not only provide a solid technological foundation but also to help them navigate the increasing complexity of live, real-time broadcasts, enabling them to maintain precision, reliability and speed in this ever-evolving industry.”

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