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The $239,000 contract with Lara Media is intended to help an advisory group make recommendations regarding a tax on county residents by 2027. Lara Media will conduct interviews with families, providers and taxpayers — with each individual recipient getting $100 compensation for participating.
This comes on the heels of Multnomah County making some painful tradeoffs to approve a $4 billion budget.
County Chair Jessica Vega Pederson said the marketing agency contract is necessary.
“As part of the original ballot measure, the County is required to convene a technical advisory committee to evaluate the program’s financial future and make recommendations to the Board,” Pederson said in a statement.
As it currently stands, single filers in Multnomah County making more than $125,000, and joint filers with incomes above $200,000 are taxed 1.5%.
Kotek said those tax rates are driving high-income earners out of the county.
The advisory group will report on whether the Preschool for All program needs a tax modification by January 1, 2027.
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