‘Now you’re just somebody that I “U”-sed to know’: Utah students support logo change

SALT LAKE CITY, Utah (ABC4) — A makeover is happening to the University of Utah to get out of the shadows of other schools who use the standalone U as their logo. 

It’s been a long time coming, Utah’s flagship school says this in the announcement. 

“Ever since the University of Utah built the Block U on the hill in 1907, the standalone letter has been synonymous with the U in the state of Utah. According to a 2023 survey conducted by the Association of American Universities on behalf of the U, 96% of people in the Beehive State are aware of the U, and 91% of people in Utah say the U has an excellent or good reputation.”

However, a couple students from out of state on campus think of one school when hearing about the U. Here’s what a handful of anonymous students said who were worried about accidentally bashing their school.

“It’s the Hurricanes baby Miami is a football powerhouse, we really got to up our stats if we’re going to start ripping this,” he says while holding up the Miami Hurricane U.

The University goes on to say, “the standalone U runs into competition from other institutions, such as the University of Miami, and brands like Unilever. As the U builds its national reputation, we are aiming to differentiate and distinguish ourselves as leaders in impact, health care, research and instruction, and the interlocking U institutional logo is a visual representation of that distinction.”

The new logo is a familiar face as it was introduced at the U Athletics’ primary logo in 2015.

“This logo refresh is part of our journey to be a top-10 public university because we are expecting to have a national and global reputation,” Chief Experience Officer Andrea Thomas said. “As we share this new logo across the country, it won’t feel dramatically different because we have been very visible in athletics. This image better aligns with the awareness we already have.”

For more information and questions surrounding the new logo click here. To let us know what you think about the logo click here to vote.