IBC: MASV To Showcase Future Of Mass File Movement & Monetization

MASV (massive.io), a large file transfer platform trusted by over 10,000 global organizations, announced today it will showcase its next-generation file movement and media workflow solutions at IBC 2025 (RAI Amsterdam, Sept. 12–15) at Stand 1.B01.

At IBC, MASV will offer a first look at MASV Express, what it calls “a breakthrough in scalable, high-performance file delivery designed for today’s fast-paced enterprise environments. With cut-through delivery technology, MASV Express enables teams to move large files faster than ever, all without installs, bandwidth caps, or IT complexity.” 

“File transfer is no longer just a background process; it’s a critical function in the global media supply chain,” said Majed Alhajry, MASV CTO and interim CEO. “When files move faster, more reliably, and with less friction, content gets to market sooner and that means more opportunities to monetize across broadcast, digital, and OTT platforms. MASV helps our customers simplify file movement, eliminate infrastructure headaches, and accelerate the flow of content so they can meet tight deadlines, maximize distribution, and unlock new revenue streams.”

From enterprise-scale newsrooms and sports networks to emerging platforms like Troveo, MASV “enables friction-free content movement and monetization across the media ecosystem.” Troveo, which helps creators license unused footage for AI training, relies on MASV for fast, no-code ingestion of over 6,000TB of video each month, empowering contributors worldwide to unlock new revenue streams from their archives.

“If something like MASV did not exist, it likely would have precluded a lot of creators from monetizing their video assets with Troveo,” said Sarah Barrick, head of growth at Troveo. “The ultimate factor was the usability. It was just so easy for users of all kinds, from small creators to larger enterprises — they didn’t even have to download a desktop client. They didn’t need any technical expertise, and could use a private, secure portal to begin uploading right away.”

Streamlining File Movement, Monetization, and AI Workflows

With MASV users can automate complex media ingest and delivery processes to cloud or connected on-prem storage, MAMs, and individual recipients without coding or complicated setup. All file transfers leverage two-way encryption, secure authentication, and privacy controls for airtight security. With MASV, users can:

• Simplify file ingest with secure, automated, drag-and-drop workflows
• Collect large files from global contributors with no plugins, installs, or setup required
• Automate transfers to on-prem or cloud storage without granting direct access, minimizing misconfiguration and security risks
• Enable faster time to market for AI workflows by securely delivering massive datasets to AI/ML cloud providers for processing
• Accelerate production and monetization with integrations across Frame.io, Iconik, AWS, Adobe, Mimir, Qumulo, OpenDrives, Backblaze, Mistika and more

MASV is a Gold Shield member of the Trusted Partner Network (TPN) vendor roster and is ISO 27001 and SOC 2 Type II compliant. It encompasses the full spectrum of fine-grain security protocols, including role-based permissions, SSO, MFA and authentication, file tracking, integrity checks and observability, fault protection for reliable file transfers, and more.

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