Triveni Digital Launches NextGen TV Innovation Partnership Program For Public Broadcasters

Triveni Digital, a provider of ATSC 1.0 and 3.0 service delivery, data broadcasting and quality assurance solutions, today introduced the NextGen TV Innovation Partnership Program, an initiative designed to support public broadcasters in their transition to ATSC 3.0. This new program “provides access to advanced ATSC 3.0 solutions, fosters collaboration and empowers stations to leverage the full benefits of NextGen TV, including enhanced video and audio capabilities, public safety communication, smart city applications, and the Broadcast Positioning System (BPS)”.

“The ATSC 3.0 transition is imminent, and with unprecedented attacks on federal funding for public broadcasting, securing resources for this transition will be a significant challenge,” said Mark Simpson, Triveni Digital CEO. “At the same time, the new technology offers a tremendous opportunity to enhance services for public broadcasters. This initiative is designed to address both the financial challenges and the opportunities presented by the new standard. By providing a collaborative forum for public broadcasters to share perspectives, deployment plans, and technical strategies, we can build the critical mass needed to advance the industry ecosystem in support of the sector. By working together, stations can fully leverage this powerful technology upgrade and adopt ATSC 3.0 advancements that benefit their local communities.”

Recognizing both the opportunity and the challenge of the ATSC 3.0 transition, Triveni Digital said it developed this program to help public broadcasters overcome funding constraints while driving innovation. Participating stations will gain access to Triveni Digital’s full ATSC 3.0 software solutions suite, including GuideBuilder XM ATSC 3.0 transport encoder, StreamScope XM analyzer and monitor, ATSC 3.0 Broadcast Gateway and Station Manager management system — as well as membership on Triveni’s newly formed NextGen TV Innovation Board.

The Innovation Board will serve as a forum where public media stakeholders can collaborate, share best practices and influence future technology development. Through regular meetings, board members will discuss deployment plans, explore use cases, and coordinate efforts to accelerate NextGen TV capabilities for education, emergency alerts and community engagement.

The program is open to public broadcasters nationwide, with special incentives for early adopters. Founding members will receive voting rights on the Innovation Board to help shape the future of Triveni’s ATSC 3.0 development roadmap for public broadcasters.

“Triveni Digital’s new initiative meets a critical need in the public broadcast space,” said Fred Engel, principal at Fred Engel Technology Consulting, former CTO of PBS North Carolina and member of the board of directors for the Advanced Television Systems Committee. “This program not only lowers the barriers to entry for ATSC 3.0 but also fosters much-needed collaboration and strategic alignment across the public media sector. It’s exactly the kind of leadership and support our industry needs right now.”

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