Universal Destinations & Experiences opening a year-round immersive horror experience in Chicago

CHICAGO — Universal Horror Unleashed is coming to Chicago in 2027.

Universal Destinations & Experiences announced Thursday the expansion of its universe to the Midwest, with Chicago as the second location for its year-round immersive horror experience Universal Horror Unleashed.

Universal says it will transform a 114,000 square foot vacant building at 700 West Chicago Avenue, in the West Town neighborhood, into “a world-class horror attraction and entertainment destination.”

The project is expected to create 400 jobs and $1 billion in economic impact for the city when it opens.

“We’re thrilled to welcome Universal Horror Unleashed to the City of Chicago,” said Mayor Brandon Johnson. “This is exactly the kind of creative, high-impact investment we’re working to attract—one that brings new life to a vacant site, creates hundreds of jobs, and cements Chicago as a must-visit destination for entertainment tourism.”

This will be the second Universal Horror Unleashed location, the first is opening in Las Vegas.

“Universal’s decision to make such a significant investment in Illinois is a testament to the state’s
unmatched entertainment sector, renowned workforce and strong infrastructure,” said Governor JB Pritzker. “Universal choosing Illinois didn’t happen by accident—we were proud to support this project through our EDGE incentive program, which has helped fortify a positive business climate that draws world-class companies to the state. I look forward to seeing this iconic brand come to life along the Chicago River as it creates hundreds of jobs and generates more than $1 billion in economic impact.”

Universal Horror Unleashed is slated to open in Chicago in 2027.