DataCore Software Appoints Tom Cordiner As Chief Revenue Officer

DataCore Software, a provider of software-defined storage and intelligent data management solutions, today announced the appointment of Tom Cordiner as chief revenue officer. In this role, he will lead global sales, channel and revenue operations to accelerate the company’s growth and market expansion.

As part of this change, Amanda Bedborough will be transitioning from her role as CRO to join the DataCore board of advisors. “Bedborough has been an exceptional leader at DataCore, whose extensive sales expertise and collaborative leadership have been instrumental in advancing the company’s success,” the company said.

Cordiner brings more than 30 years of experience driving international revenue growth and building high performing go-to-market organizations with an extensive background in broadcast, digital media, IT and telecoms. He joins DataCore from Avid Technology, where he most recently was chief revenue officer, driving growth across Avid’s major markets through a combination of direct and channel sales and played a key role in transforming the company’s business model and driving sustained ARR growth.

“We are thrilled to welcome Tom to the DataCore leadership team,” said Dave Zabrowski, DataCore Software CEO. “His deep experience in scaling global go-to-market operations and his track record of building trusted customer and partner relationships make him an ideal fit as we enter our next phase of growth.”

Prior to Avid, Cordiner was vice president of sales and business development at Technicolor and ran the international sales teams in the broadcasting, media and telecoms sectors. He also held senior leadership roles at global technology firms, including Technicolor, Cable & Wireless and EMC.

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