Attain, a permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, is partnering with Samba TV, a global provider of AI technology for media analytics, to expand Attain’s incrementality measurement platform to include linear television. This collaboration, the companies say, “provides marketers with a…
Samba TV, a global provider of AI-driven media intelligence, has partnered with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila’s cross-media platform initiative. This partnership “is a pivotal step toward building the industry’s first advertiser-owned, independent measurement solution capable of deduplicating…
Subjective, an AI-native curation platform transforming for agencies and brands to activate connected TV (CTV), announced a new partnership with Samba TV, a global provider of AI-driven media intelligence, to power its real-time decisioning engine, Ethos, with Samba’s proprietary media intelligence. This collaboration enables advertisers to turn unstructured inputs, like campaign…