Unity Selects Optable To Power New Audience Hub For Brand Marketers

Optable, a pioneering identity management & data collaboration platform, has announced it has been selected by Unity to power its newly launched Audience Hub. Unity’s Audience Hub empowers brand marketers to create custom audiences of gamers in a privacy-first way.

Unity partnered with Optable to offer brand marketers a new way to reach players using a seamless and secure platform for audience collaboration, precision targeting and omni-channel activation. The Optable team worked with Unity to build an audience mesh that captured Unity’s player insights in a secure, privacy-first manner and integrated data from leading providers like Experian to build high-intent audiences.

“Unity’s Audience Hub represents a new era of omnichannel audience targeting and insights being driven by companies like Unity,” said Yves Poire, Optable co-founder/CEO. “By combining the power of Unity’s unique reach and understanding of gamers with the interoperability and activation of Optable’s platform, we were able to create a powerful solution that enables advertisers to activate richer engagement and measurement opportunities.”

Alex Blum, Unity COO, added: “We created the Audience Hub to help brand marketers unlock the full potential of Unity’s [3 billion] gamers in a scalable and privacy-first way. Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.”

“Unity operates one of the world’s largest gateways to gaming audiences, engaging millions of players daily,” said Crystal Jacques, Experian Marketing Services vice president of enterprise partnerships. “Working with Optable enabled Unity to pair their unrivalled reach with Experian’s turnkey audiences so that brand marketers can pinpoint unique, highly engaged players across every screen and turn that precision into richer engagement, more substantial ROI, and sustainable growth for advertisers and developers alike.”

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