Premion Debuts Scaled Live Programmatic Sports & Events Platform At Cannes Lions

Premion, a CTV/OTT advertising solution for regional and local advertisers, today announced the launch of its scaled live programmatic advertising solution delivering live, in-game professional and collegiate sports, as well as high-impact live tentpole events. This platform will officially debut at Cannes Lions 2025 on Stagwell Sport Beach.

The new solution “enables advertisers to programmatically access premium live inventory across all major professional sports leagues, collegiate sports and live tentpole events in real time. For the first time, brands and agencies can dynamically target and scale in-program live sports viewers with unprecedented visibility into leagues, teams, matches and events—unlocking a new era of transparency, precision and performance,” Premion says.

“While CTV has advanced rapidly, live sports has remained challenging to scale programmatically for local and regional advertisers—until now,” says Daniel Spinosa, Premion president. “With the integration of Octillion, we’re investing in new capabilities within our DSP — this being the latest example. Our cutting-edge platform now empowers advertisers to activate live, in-game moments at scale across virtually every sport and marquee event at the local and regional level.”

Premion’s live programmatic offering will be showcased throughout Cannes Lions at their space on Stagwell Sport Beach. Brands and agencies are invited to see live demos of the platform in action and learn how to activate campaigns in real-time. Attendees can schedule one-on-one demos with Premion leaders, who will be on hand to explore strategic partnership opportunities, and to help brands and agencies be among the first to leverage this industry-leading technology.

Key Features of the Solution:

• Scaled access to nearly all major live sports leagues and in-game inventory.
• Real-time live sports and live tentpole events targeting, and dynamic creative optimization.
• Tentpole live events include award shows, music events, and cultural moments.
• Event transparency, advanced fraud protection, and business-outcome optimization powered by our Platinum TAG certified, proprietary DSP.

Availability:

The platform will be available to select brand and agency partners on a first-come basis. Priority access and activation slots will be reserved during Cannes Lions week for those who engage with Premion on Stagwell Sport Beach.

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