On an average year, the city of San Francisco welcomes around a million visitors to celebrate Pride, according to SF Pride. Visitors pour money into the local economy, supporting hotels and restaurants.
The spike in tourists makes June the third busiest month of the year for the city, behind December and October.
The owner of the Cliff’s Variety Store told KRON4 that he sees a 20 to 25% increase in revenue in the month of June. Local businesses are expecting to see a similar boost in sales. By some estimates, Pride brings in around 500 million dollars in revenue for the city.
The annual Pride Parade is scheduled for June 29 on Market Street.
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