LG Embraces Builder Channel

LG’s “Urban Sophistication” package emphasizes compact style and functionality to maximize limited living space.

Offers appliance packages for every life stage and style

YSN Staff 

To better serve the builder channel, LG has developed customized appliance packages designed to address consumers’ evolving housing needs and lifestyles as they move through the stages of life. 

The company described the bundled appliance packages as more than simple functional tools, but rather smart systems that adapt to owners’ routines and help households function more comfortably and efficiently. Thanks to LG’s “deep understanding of consumer behavior and living trends,” and its ThinQ connected-home platform, this elevates mere white goods to optimized, tailored solutions that blend functionality and aesthetics, the manufacturer said. 

The builder-channel bundles feature everything from energy-saving heat pump appliances to premium built-in kitchen and laundry sets. They include: 

• For the First Home: “A welcoming and affordable package designed for bold beginnings.” 
• For the Next Stage: “Efficient set-ups to meet the growing needs of households.” 
• Urban Sophistication: “Compact style and functionality to maximize your space.”
• Suburban Elegance: “Making the pursuit of elevated living effortless.”  
• Environmentally Mindful: “Eco-consciousness in every home with efficient, sustainable appliances.” 

Smarter Living 

LG further emphasized the role of its ThinQ smart-home platform in empowering homeowners with a connected lifestyle. As the vendor explained it, the ThinQ system integrates appliances and IoT (Internet of Things) devices into a seamless, intuitive experience, making home management easier, safer and more energy-efficient. 

LG added that ThinQ, as well as its home solutions bundles, reflect the company’s 78-year heritage of bringing comfort, convenience and innovation into every corner of the home.  

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