Gaming studio M10.xyz, led by Forbes-featured CEO Maitham Mohamed, introduces a new approach to free-to-play multiplayer gaming

M10.xyz – GoDaddy customer – (United Kingdom)

Innovative gaming titles and development studios emerge on .xyz and XYZ Registry domains

like .Game. AI-driven gaming platform AllianceGames.xyz aims to advance decentralized game development. Dystopian adventure MindsEye.Game, from Grand Theft Auto producer Leslie Benzies, melds technology, power, and ambition. Exploration game Pixels.xyz enhances its immersive experience by integrating blockchain technology. Today, we highlight a competitive multiplayer studio reimagining free-to-play gaming with player-driven systems: M10.xyz.

M10.xyz: A new studio building competitive multiplayer games with player-driven models

M10.xyz is the online home of M10, also known as Material10, a game development and publishing studio focused on competitive multiplayer titles. According to public statements, the company positions itself as a next-generation studio rethinking the current free-to-play (F2P) model. M10 states that it is developing games designed to explore new approaches to player-driven economies and monetization systems. In March 2025, the studio announced a $3 million seed funding round with participation from the Sui Foundation, GSR, Big Brain Holdings, Monoceros, Blockchain Founders Fund, and Presto Labs.¹

Exploring “Free-to-Play 2.0” with a globally distributed team of industry veterans

M10 shared that it is assembling a globally distributed team to build its debut title. In its own materials, the company describes its aim to create games that are more accessible, engaging, and sustainable. The studio refers to its publishing model as “Free-to-Play 2.0,” describing it as an effort to reduce aggressive monetization while prioritizing player engagement. According to M10, its development team includes contributors to well-known titles such as Assassin’s Creed, Ghost Recon, Rainbow Six, Red Dead Redemption 2, Star Wars Outlaws, and GTA V.

Meet the founders behind M10

M10 was co-founded by individuals with backgrounds in both mainstream gaming and blockchain-integrated development. CEO Maitham Mohamed previously held product roles at Amazon and Nyan Heroes, and was named to Forbes 30 Under 30. ²President Lars Buttler co-founded Trion Worlds, while Chief Creative Officer Martin Capel worked as a game director at Ubisoft, contributing to the Assassin’s Creed franchise. These backgrounds reflect M10’s positioning at the intersection of established game publishing and emerging formats.

M10.xyz: A domain to represent a forward-looking approach to game development

M10 operates online at M10.xyz, a domain name that reflects its interest in forward-thinking, experimental development. .XYZ is frequently used by builders in creative and technical fields, offering an alternative to traditional domain endings. As M10 works to build new frameworks for gameplay and player interaction, .xyz aligns with its positioning as a company exploring new directions in multiplayer gaming. You can learn more by following the studio on X/Twitter @m10_xyz and LinkedIn @m10xyz, and by visiting M10.xyz.

^{1.https://venturebeat.com/games/m10-raises-3m-for-web3-competitive-multiplayer-games/
2.https://www.forbes.com/profile/maitham-mohamed/}

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