Max Holland Joins Shotoku Broadcast Systems As Technical Sales Manager

Shotoku Broadcast Systems, an international manufacturer of robotic and manual camera support systems, has expanded its sales team with the appointment of Max Holland as technical sales manager. “Max brings extensive knowledge of the broadcast workflow to this new position with his proven track record in business development, technical sales and customer relations,” the company says.

Holland will work closely with Sales Manager Vishal Kagdada, focusing on “solution-based selling with a strong emphasis on helping customers make the right choices by providing in-depth product demonstrations.”

Prior to joining Shotoku, Holland was European business development manager for Phabrix Ltd. and later for Leader Europe, where he played a pivotal role in strategic growth and client development across the region. He also held a key sales position at Vizrt, managing accounts for automation, graphics, post-production, and test solutions.

“We are delighted to welcome Max, a respected member of the broadcast technology community, to Shotoku,” said James Eddershaw, Shotoku managing director. “Max’s appointment reinforces our commitment to providing outstanding service and innovative solutions. His depth of knowledge, combined with his ability to align technical solutions with real-world applications, makes him an ideal fit for our team.” 

Holland is based at Shotoku’s global robotics headquarters in Sunbury on Thames, U.K., and can be reached at mholland@shotoku.co.uk.

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