It’s been almost a year now since Nintendo of America announced plans to open the store in SF’s beleaguered Union Square neighborhood. The Union Square location will be the second Nintendo Store in the United States, behind the New York City location which opened in 2005.
City officials, including SF Mayor Daniel Lurie, have welcomed the store’s opening.
“Mario, Luigi, Princess Peach, and all of Nintendo are coming to Powell Street in San Francisco,” Mayor Lurie tweeted earlier this year.
The store’s opening is a welcome bit of good news for the once-thriving Union Square district that’s seen a spate of stores close over the past few years. Notably, the 2023 closure of Nordstrom at the San Francisco Centre Mall, which seems to have triggered an exodus of businesses from the troubled mall.
Anticipation is so high for Thursday’s opening that reservations will be required for the store beginning Thursday and lasting through Saturday. Traffic navigation app Waze even issued an alert Wednesday, warning of “increased traffic and delays” in the vicinity of the store, which will be located at 331 Powell Street.
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