Subjective, an AI-native curation platform transforming for agencies and brands to activate connected TV (CTV), announced a new partnership with Samba TV, a global provider of AI-driven media intelligence, to power its real-time decisioning engine, Ethos, with Samba’s proprietary media intelligence. This collaboration enables advertisers to turn unstructured inputs, like campaign…
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of Device Attestation support in the industry standard Open Measurement SDK (OM SDK). This new capability is currently supported on Apple devices and FireTV and is designed “to strengthen further efforts to combat widespread device spoofing…