Desperate domainer decides to raise price rather than lower

Namepros member William posted today about a domain sales and change in strategy. After having a $1,999 buy it now on a domain name he got the buyer’s final offer at $1,500. Instead of accepting he raised the price to $4,500.

The whole thread is a good read for those newer to the business or those who have been around awhile who have not switched up their game.

Read at Namepros

AD Smart Domain Monetization Starts at Bodis sign up today

AD For a better Escrow experience checkout EscrowDomains.com

AD “”Miss Dan.com yet? Chat directly with buyers & get 3% commissions.”

From the post:

Most domainers, when sales slow down, instinctively lower their prices. Bills come in, renewals pile up, and slashing BINs feels like the only option. I’ve done it myself. But recently, I tried something different—and it worked.

I just had WatermelonAI.com listed for $1,999. Got an inbound offer for $1,300. I declined. The buyer came back with the classic “$1,500 final offer.” At this point, most people would say yes to avoid “losing the fish.”

But I paused.

If this person is negotiating, they see value. And the truth is, even at $2K, the name was underpriced. So I did the unthinkable: I increased the BIN price to $4,500 right then and there.

Two hours later… sale closed at $2K.

Why did it work? Because perception matters. Scarcity matters. Confidence matters.

Even Atom.com has a “scheduled price increase” that kicks in when buyer interest spikes—because price increases signal value. Reductions can signal desperation. If I remember correctly, Darpan has stated multiple times that decreasing prices did not lead to more sales. I think that was echoed by Margot (BrandBucket) at some point as well.

This brings me back to an older thread I wrote: Pricing too low can cost you a sale. Not just in profit—but the sale itself.

The post Desperate domainer decides to raise price rather than lower appeared first on TLD Investors.