The new slogan, “Our Place, Your Pace,” encourages visitors to explore Baton Rouge their way and includes a logo inspired by the quatrefoil, a design seen on many buildings around the city.
“Its approachable yet refined feel embodies Baton Rouge’s sense of laid-back luxury and will be employed visually to suggest a window through which to see the city’s rich collection of offerings,” a news release said.
Locals and visitors can see the new brand at these events:
There will be fun activities like a giant 3D logo for photo ops, paint-by-numbers murals, and clean graffiti featuring the brand’s logo and message.
One special focus of the campaign is the Perkins Overpass area, which is being promoted as a hidden gem for food lovers.
Laura Cating, Visit Baton Rouge’s Senior Vice President of Marketing and Communications, said the announcement came during National Travel and Tourism Week, a time to highlight how important tourism is to the city. In 2024 alone, Baton Rouge saw $1.7 billion in visitor spending.
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