Backlight Names Josh Normand President-Chief Revenue Officer

Media workflow specialist Backlight has appointed Josh Normand as president and chief revenue officer. He will be “leading the company’s global growth strategy and scaling its go-to-market organization to better help teams create, manage and deliver content with more impact and less friction.”

Normand is an industry veteran with decades of experience at the intersection of media and tech. At companies like Vimeo, Brightcove and Adobe, he has played a role in shaping new product offerings, helping many of the world’s largest brands and media companies launch their first streaming services, scaling businesses and building teams from the ground up, and taking multiple companies public.

“The convergence of traditional media, digital media, and technology has been a passion of mine for a long time,” said Josh. “Video is the most powerful medium for storytelling, and the transformation we’ve seen — where every person and company can now create, manage, and distribute video like a major media company — is just the beginning of a much bigger trend. AI is only going to accelerate this transformation. What excites me most is how Backlight’s technology can not only streamline media workflows, but also unlock entirely new possibilities — enabling not just better business outcomes, but also higher-quality content.”

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