The state of U.S. streaming is evolving. Smart TV and connected TV (CTV) usage is on the rise, and audiences are increasingly usng ad-supported platforms. As such, dynamic ad insertion has become crucial for monetizing high-value live content. What is the current state of OTT advertising in the U.S.? According…
ITV, one of the U.K.’s leading broadcasters, has selected Yospace, a global provider of Dynamic Ad Insertion (DAI), to launch a pioneering ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by Britain’s public service broadcasters the BBC, ITV, Channel 4, and…
Samsung Ads, the advanced TV advertising division of Samsung Electronics, today announced it has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads with Amazon’s shopping, streaming and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads, driving greater…