Do logos help improve domain sales?

Darpan Munjal posted on X that Atom analyzed their standard listings, these listings do not require a logo. The listings with logos had a 1.6x higher STR.

It’s an interesting tidbit, you can read all the back and forth on X.

Do logos help improve domain sales?

We analyzed only our standard listings — where logos are optional.

Domains with logos achieved 1.6X higher sell-through rate over the same 12-month period.

When buyers can picture the brand, they’re more likely to act. pic.twitter.com/54dGufTdlm

— Darpan (@darpanmunjal) April 29, 2025