WPSD Selects Bitcentral’s Central Control To Streamline & Modernize Broadcast Playout Operations

Bitcentral, a provider of broadcast and digital video solutions, says that Paxton Media’s NBC affiliate WPSD Paducah, Ky., has selected its Central Control playout system to upgrade the station’s master control operations, positioning WPSD as a “next-generation regional media hub.”

WSPD is a long-standing Bitcentral customer leveraging multiple solutions including the Core News suite, ViewNexa Channels, Fusion Hybrid Storage before adding Central Control. As the station prepares to relocate its television operations to The Paducah Sun newspaper facility, it sought a solution ready to meet the demands of a modern, multi-platform news operation. Bitcentral says its Central Control “will play a critical role in this transition, enabling WPSD to streamline workflows, and deliver content with greater speed and efficiency.”

This move marks a major step forward in WPSD’s digital evolution. By deploying Central Control, Bitcentral says WPSD is “setting the stage to manage its operations with unmatched scalability and reliability. The platform includes a full suite of advanced features, such as automated feed recording, traffic integration, and system monitoring, all designed to maximize efficiency and deliver seamless playout across multiple channels.”

Bill Evans, Paxton president of the West Kentucky media division, says: “With Bitcentral’s Central Control, we are ready to transform how we deliver high volumes of broadcast content to our communities. This technology allows us to deliver full linear channels to people faster and more reliably, fulfilling our goal of becoming a regional media hub that’s closer to our audience than ever before.”

With the integration of Central Control, WPSD is not just improving its operations, Bitcentral says, “it’s revolutionizing how content is produced and shared across western Kentucky, southern Illinois, southeast Missouri and northwest Tennessee.”

“Central Control is the ideal solution for media companies which are looking to modernize their business,” said, Sam Peterson, Bitcentral COO. “Central Control navigates this complexity through a set of tools that are organized around the logical best practices for handling high volumes of content, traffic coordination, and playout. We have long been committed to WPSD’s success through our extensive product portfolio, and this is the latest step on that journey.”

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