Ericsson Joins Avanci Video As A Licensor

“Spanning the relevant patent portfolios of 32 (and growing) licensors for multiple technology standards in one agreement, Avanci Video simplifies the licensing process, making it more efficient and predictable for streaming companies,” it says.

Christina Petersson, Ericsson chief intellectual property officer, says: “In today’s rapidly evolving video streaming market, there is a strong demand for simplified and efficient patent licensing solutions. By joining Avanci Video, we aim to support the industry’s need for a comprehensive approach to licensing essential video technologies. We believe Avanci Video is well-positioned to facilitate the use of cutting-edge technology, enabling streaming providers to access the latest advancements in video technologies efficiently.”

Kasim Alfalahi, Avanci CEO, adds: “We are delighted to welcome Ericsson to Avanci Video. As a long-standing leader in multimedia innovation, Ericsson increases the value of the Avanci Video license offering, bringing us closer to providing the one-stop solution that we know the market wants to help accelerate adoption of new video technologies.”

Avanci adds: “The value of one-stop licensing solutions is underscored by the rapid growth of the video streaming market, with billions of over-the-top (OTT) video users worldwide. This significant user base highlights the importance of streamlined licensing solutions to support continuing growth in the industry.”