LG Formally Rebrands Signature Suite Line

A new cook-zone-free induction Pro Range bears LG’s newly abridged SKS badge.

SKS is the new official name of the luxury kitchen collection

YSN Staff 

LG Electronics has formally renamed its Signature Kitchen Suite collection SKS. 

The new abbreviated branding “is designed to resonate more strongly with customers worldwide,” the company said, while underscoring the line’s leadership in luxury built-in appliances. 

Despite what LG described as “global market challenges,” it said it plans to leverage “core technology, AI-driven convenience and sophisticated design” to position the brand as a key player in the growing built-in appliance market. 

LG debuted the new branding at last month’s Kitchen & Bath Industry Show (KBIS) and plans to roll out a comprehensive “brand renewal” program across all consumer touchpoints including retail stores and showrooms. 

Related: Meet Helen Cho, SKS’s Biggest Cheerleader

Heralding the official SKS moniker at the show were a host of new kitchen introductions featuring enhanced luxury aesthetics and functionality. Among the product launches: 

• A 36-inch cook-zone-free induction Pro Range with advanced convection system, steam technology, a built-in camera for real-time monitoring and precise, AI-controlled heating.
• A flush-fit dishwasher.
• A kitchen island concept integrating a hidden induction cooktop, downdraft ventilation system and customizable built-in storage spaces, all within a woodgrain finish.

See also: LG Comes Out Swinging at KBIS

“The new SKS represents the natural and ongoing evolution of our ultra-premium kitchen brand, celebrating a decade of excellence,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “By embracing our ‘True to Food’ philosophy, SKS will continue to deliver differentiated kitchen solutions that enhance the customer experience and strengthen LG’s leadership in the high-end built-in market.” 

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