The city will host both the 2025 Women’s and the Men’s Big Ten Basketball Tournaments over the next two weeks. It all leads up to March Madness later in the month.
The 2025 Women’s Big Ten Basketball Tournament gets underway, first tipping off on Wednesday at Gainbridge Fieldhouse, bringing in fans from all over the country.
“It’s really cool because the Big 10 just expanded to four west coast teams, so we have this really cool opportunity to show off the city to people who may have been here for the first time,” said Dan Gliot, thesenior director of marketing and communications with the Indiana Sports Corp. “UCLA and USC are one and two seeds in the women’s tournament and those fans could be coming here for the first time. We really want to show what makes Indy so special and why we are the best host city in the country.
Two of those fans visiting Indianapolis for the very first time are Randy and Tami Herr. The Iowa fans traveled here to support the growth of women’s college basketball.
“Women’s is a lot more fun to watch,” Randy Herr said. “It’s fun being around the other fans, the other people, and you meet a lot of new people here.”
“I think they are a lot more exciting,” Tami Herr said. “They really put it out there and they do everything they can.”
“It’s one of the pillars of our 2050 vision is to be a real hub and center for women’s sports,” Gliot said.
Following the women’s tournament, the 2025 Men’s Big Ten Tournament tips off Wednesday, March 12, and continues through Sunday, March 16.
“This is really the start of an incredible stretch of basketball and really, college sports here in Indianapolis,” Gliot said.
The combined Big Ten tournaments over the next two weeks are expected to bring in more than $20 million in economic impact for the city.
“I mean, our hotels are going to be packed. Our restaurants are going to be full. It’s just a really exciting month for everyone going forward as we get through 2025,” Gliot said.
But the action doesn’t stop there. Fans get to experience March Madness over at Lucas Oil Stadium at the end of the month for the Sweet Sixteen and Elite Eight.
“If you love basketball like I know Hoosiers love basketball, this is really the month for you,” Gliot said.
And then next year, the city is already looking ahead to hosting the Final Four.
“We really want to show what makes Indy so special and why we are the best host city in the country,” Gliot said.
There is a lot to look forward to for college basketball fans in the months and even years ahead, but for now, Big Ten fans like Randy and Tami Herr are just taking it one game at a time.
“The ultimate highlight is if they [Iowa] make it to Sunday,” they said.
For more information on the Big Ten Women’s Basketball Tournament happening this week, click here and here. For more information on the Big Ten Men’s Basketball Tournament happening this week, click here and here. And finally, for more information on the Circle City hosting the Sweet Sixteen and Elite Eight for March Madness, click here.
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