There are many column inches detailing Qualcomm’s design wins and marketing strategy, however to paint it all with a broad brush, it has often boiled down to ‘where can we stick our advanced wireless technology?’. The company has had great success with smartphones, cornering a large chunk of US market and sizeable numbers worldwide, and in the last few years has pivoted to new markets, such as automotive and virtual reality, but also tried to reinvigorate existing markets, such as notebooks and laptops. Since 2017, Qualcomm has wedged a new category into the market, dubbed the ‘Always Connected PC’, offering Windows control with extreme battery life and mobile connectivity. At this year’s Tech Summit, Qualcomm introduced its latest processor, however the real magic might come next year.
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Author: Dr. Ian Cutress