El Pollo Loco launches its first online merchadise store

El Pollo Loco launches its first online merchadise store

El Pollo Loco has begun selling Southern California culture as well as flame-grilled chicken.

The Costa Mesa-based quick service chain has launched what it calls its first online merchandise store selling shirts, hoodies, caps, shorts and tote bags.

Loco Gifts and Gear will be opened to loyalty club members today, Dec. 2, and become available to the public at midnight, according to a news release.

  • This hat by Manny Silva is part of El Pollo Loco’s new line of merchandise. (Photo courtesy of El Pollo Loco)

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    A hoodie by Manny Silva for El Pollo Loco celebrates Southern California’s lowrider culture. (Photo courtesy of El Pollo Loco)

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    Muralist David Flores has created a surfboard with the image of a wrestler for El Pollo Loco. (Photo courtesy of El Pollo Loco)

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    Muralist David Flores has created a surfboard with the image of a wrestler for El Pollo Loco. (Photo courtesy of El Pollo Loco)

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    El Pollo Loco’s new lines of merchandise include shirts by surfer Rick Massie. (Photo courtesy of El Pollo Loco)

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    El Pollo Loco’s new lines merchandise include shorts designed by Rick Massie. (Photo courtesy of El Pollo Loco.)

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The chain says the merchandise reflect its “L.A. Mex roots,” which means, “SoCal lifestyle meets Mexican heritage.”

The products were created by three local designers.

Muralist David Flores created a surfboard with a lucha libre wrestler as well as the image of a smiling woman with yellow flowers in her braided hair for T-shirts and tote bags.

Surfer Rick Massie, a Venice Beach native, created blue and yellow designs with surfboards and palm trees as a tribute to his hometown.

Manny Silva, owner of Manny’s Bike Shop in Compton, created black-and-gold shirts and hoodies that celebrate lowrider culture.

Information: LocoGiftsAndGear.com, elpolloloco.com/rewards

 

 

 

 

 

 

 

 

 

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Author: Fielding Buck

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