Why motivation through incentives work
Why don’t more sponsors use incentives to motivate their high school students to make sales? There are actually 2 primary reasons. One, if it’s offered by the company, they think there’s a cost associated with it. Perhaps the cost is added to their invoice or maybe it comes out of the profit.
And two, they don’t believe they’re worth the effort. It can be argued that this second reason is borne out of skepticism. If they really felt incentives worked, they would offer them. If you’re looking for high school fundraising ideas that work, you should reconsider offering prizes to your students.
Even if the incentive ends up costing you a little money, there are ways to get back more than you put in.
High School Fundraising Bonus Prize Ideas
The sponsor may already know that they’re getting a free prize program from the company. Most will think the fundraising company incentive plan by itself is enough. It’s definitely a step in the right direction but there’s even more that high school sponsors can do.
It may take a little bit of your time but be sure to use extra sales incentives. The most common example is a top seller reward. This can help get students even more excited about selling. But it needs to be something your group will want to work hard for.
If you need to invest money for this, be sure you get a good return on your investment. In other words, don’t make it too easy for sellers to qualify to win. Rather make them work a little. If it’s worth it to them they’ll put the extra work in and return the favor with increased sales.
Here are some bonus school fundraiser prize ideas to consider.
Don’t Depend on Profit Percent
Many sponsors get hung up on how much profit they get. Unfortunately for those consumed by the lure, profit percent is way overrated. What happens if you end up not raising that much money? So you end up with a higher percentage of “not much”.
Many end up compromising the quality of their fundraiser over it. Some are even willing to give up the prize program for a few percentage points. Students end up uninterested and unmotivated as a result.
Most students will respond to a sponsor who’s willing to use good incentives. Even with a lower profit percentage, promoting their sale makes up for it in the end. But, a higher profit with no prize program tends to bring complacency.
The feeling is more money is made off every sale so they don’t have to work as hard. What these sponsors fail to realize is you never end up taking percent profit to the bank, you can only take money.
Have a High School Fundraiser Game Plan
Once you have your incentive strategy in place, it’s time to install your game plan. In the end, it’s not going to matter which catalog products you choose. Your fundraiser can succeed if you give careful thought to the following 2 questions:
- What is your individual student sales goal and is it reasonable?
Hopefully you’ve given some thought to how much you need your students to sell. It should be tied directly to your group’s end goal.
Your second question to ask is, “Is it obtainable?” You may need 2 fundraisers before you’ll realize your goal. If possible, give your students a ’rounded’ number to shoot for. For example, consider asking them to sell 10 or more items. This is typical for 2-week period sale. It also depends on how expensive the items are that you are selling.
2. What types of incentives are you willing to offer?
As much as you think your students want to sell for your cause, they also need some external persuasion. You can consider ‘no cost’ privileges or rewards that tie in directly with your group. For instance, anyone who sells 5 items by tomorrow doesn’t have to ____________.
Or, you may want to go all in and invest in an “attention getter” prize. If you go this route, be sure to promote it well so you’re more likely to get a good return on your investment. The more expensive the prize, the greater the need to market it.
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