Tampa Bay-Dallas NFL Kickoff Game TV ratings best in a half-decade
Sports Business Journal’s John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020’s opener between the Houston Texans and Kansas City Chiefs. It was also a five-year high in overnights.
Ourand noted that the rating figure doesn’t include out-of-home viewing. In other words, it was a raging success. That’s what happens when you pit the GOAT QB in Brady against the NFL’s highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise.
NFL continues to get good news to start the preseason
NFL Network’s broadcast of the Washington Football Team and New England Patriots game on Aug. 12 drew the highest TV ratings for a preseason game on the flagship station since all the way back in 2018. The matchup saw 1.75 million viewers tune in.
This is especially significant in that the preseason game went up directly against MLB’s Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective.
Pro Football Hall of Fame Game was NFL ratings bonanza
A total of 7.31 million viewers tuned in to the Pittsburgh Steelers’ win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. There’s good reason for this. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action.
To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). This just goes to show us that the NFL is still America’s pastime.
2021 NFL Draft was the third-most watched ever
There wasn’t a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYU’s Zach Wilson with the second selection. However, intrigue when it came to the San Francisco 49ers trading up to No. 3 led to continued uptick in viewership with the annual event seeing its third-highest ratings ever.
“Per a league press release, the 2021 NFL Draft was seen by an average audience of 6.1 million viewers (TV and digital) across NFL Network, ABC, ESPN, ESPN Deportes and digital channels during the three-day event, making it the third most-watched draft ever,” NFL Media noted. “The three most-watched drafts in NFL history have occurred in the last three years: 2019 (6.2 million), 2020 (8.3 million), 2021 (6.1 million).”
Continued interest in the NFL Draft is a great thing for the league. It started out as nothing more than a niche event for the most hardcore of fans. Now, it’s a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. Don’t expect this to change in 2022 with the draft heading to Las Vegas.
Super Bowl LV in review: TV ratings
Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. There’s a good chance that the lack of parties due to the COVID-19 pandemic played a role, too. Either way, Super Bowl LV between the eventual champion Buccaneers and Kansas City Chiefs represented the worst ratings for the big game since all the way back in 1969.
According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets.
“It was just the seventh Super Bowl with less than a 40 rating, and the first since 1990 (49ers-Broncos: 39.0) — snapping a 30-year streak.”
That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elway’s Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game.
NFL TV ratings were a mixed back throughout the 2020 season. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history can’t be seen as a great thing.
NFL ratings decline had networks scrambling in 2020
This site has focused on the up-and-down NFL TV ratings for the 2020 season. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. Whether it’s the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors.
“TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows,” the Wall Street Journal reported this past weekend.
Those close to this situation called it “unheard of.” Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games.
2020 in review: Monday Night Football ratings
Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan.
Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings took a major hit. Monday Night Football was already the lesser football package for NFL games and the decline in viewership didn’t help in 2020.
- Monday Night Football, Week 12: 11.38 million viewers and 3.4 rating, per SportsMediaWatch, tuned in for Seattle Seahawks and Philadelphia Eagles game.
- MNF, Week 11: 12.61 million viewers and 3.6 rating (18-49) for Los Angeles Rams and Tampa Bay Buccaneers battle.
- MNF, Week 10: 11.45 million viewers, 3.2 rating for Monday night’s NFC North battle between Minnesota Vikings and Chicago Bears.
- MNF, Week 9: 10.22 million viewers and 2.8 rating for the New England Patriots and New York Jets matchup.
- MNF, Week 8: 11.7 million viewers, 3.5 rating (18-49 demographic) for ESPN’s Buccaneers and New York Giants broadcast.
- MNF, Week 7: 10.91 million viewers, another dip for MNF, for Chicago Bears and Los Angeles Rams game.
- MNF, Week 6: 11.32 million viewers watched the Arizona Cardinals and Dallas Cowboys on ESPN.
- MNF, Week 5: 10.69 million tuned in for the Los Angeles Chargers and New Orleans Saints clash.
- MNF, Week 4: 8.65 million people watched the Green Bay Packers and Atlanta Falcons, the lowest-rated MNF game of the NFL season.
- MNF, Week 3: 14.7 million viewers witnessed the Kansas City Chiefs and Baltimore Ravens square off, a huge boom for ESPN.
- MNF, Week 2: 15.59 million watched the New Orleans Saints and las Vegas Raiders, the most-watched MNF game this season. The NFL’s first nationally-televised game with a Las Vegas team was gold for ratings.
- MNF, Week 1: ESPN’s MNF double-header, featuring the Steelers-Giants and Titans-Broncos game showed the first signs of NFL ratings taking a hit.
In comparison: 2021 NBA Finals and NFL TV ratings
The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. This created somewhat of a split between those on either side of the political line.
What we do know is that the 2021 NBA Finals between the eventual champion Milwaukee Bucks and upstart Phoenix Suns did not draw great ratings.
- Game 1: 8.56 million
- Game 2: 9.38 million
- Game 3: 9.02 million
- Game 4: 10.25 million
- Game 5: 9.55 million
- Game 6: 12.52 million
This comes after the Los Angeles Lakers’ 2020 NBA Finals win over the Miami Heat drew a record low average of 7.45 million viewers in the Orlando Bubble.
In comparing to the NFL, there’s really no competition here.
- Super Bowl LV (Chiefs-Buccaneers): 91.63 million
- NFC Championship Game (Buccaneers-Packers): 44.77 million
- AFC Championship Game (Bills-Chiefs): 41.85 million
- NFC Playoffs (Buccaneers-Saints): 35.46 million
- NFC Playoffs (Rams-Packers): 26.5 million
- AFC Playoffs (Browns-Chiefs): 34.33 million
- AFC Playoffs (Ravens-Bills): 26.34 million
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Author: Vincent Frank