The 1989 film Field of Dreams offers one of the most memorable quotes in movie history. “If you build it, he will come” was, of course, a reference to a baseball diamond in Iowa, but for AMD, this same quote (gender removed) also succeeds in defining AMD’s success over the last couple of generations. Once the realm of budget-conscious devices, AMD-based products are now the premium in the market and are sought after by consumers looking for the ultimate in performance. With the launch of the Zen 3 based Cezanne laptop processors, AMD now offers the most powerful laptop CPUs available. But that is only a single portion of a successful product. AMD is today announcing the launch of their latest graphics architecture, RDNA2, into the laptop market. AMD has built it. Now they must see who will come.
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Author: Brett Howse