Caesars, New Orleans Saints close to deal on Superdome naming rights

Caesars is betting big on New Orleans and the NFL.

The gambling heavyweight is expected to ink a deal with the New Orleans Saints for the naming rights to their home stadium, the Superdome, according to multiple reports Wednesday.

According to The Athletic, the agreement will be worth $200 million over 20 years, with the Saints being paid $10 million annually. The Sports Business Journal later reported that the anticipated contract would pay the Saints nearly $11 million annually.

No official name has been selected yet, according to reports.

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The stadium, which has been the home of the Saints since 1975, currently has a rights deal with Mercedes-Benz that is set to expire in July. Mercedes-Benz is also three years into a 27-year, $324 million naming-rights deal for the home stadium of the Saints’ NFC South rival, the Atlanta Falcons.

The Superdome is in the midst of a $450 million renovation that began in January.

–Field Level Media

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Author: Field Level Media

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