Pizza Express: We’re still making dough

Image copyright Getty Images “It feels good to be kneaded,” Pizza Express quipped on Twitter after worries it could go under prompted an outpouring of affection from diners. In a quick piece of savvy marketing, the chain told customers: “We’re still making dough”, trying to reassure the legions of parents and savvy, voucher-wielding customers who had expressed concern that another family-friendly, mid-priced restaurant chain could disappear from the High Street. Pizza Express was responding to reports it had hired advisers to negotiate with lenders over a £1.1bn debt pile. The news saw the almost 55-year-old pizza chain become the latest

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