Advertising & Marketing 101: How to develop a media buying plan

Advertising & Marketing 101: How to develop a media buying plan

Advertising & Marketing 101: How to develop a media buying plan 1Congratulations. You’ve gathered your research, figured out your budget, and are finally ready to take the first step in buying advertisements for your product or company. This may seem like a scary step, but when you’re armed with the right data, your investment in marketing your company to a target audience will help your business succeed.

Let’s take a closer look at the entire media buying process.

Timing

Seasons: Depending on your products or services, you may notice there are peaks…